5 Ways to Use a VPN in Digital Marketing
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Digital marketing is an increasingly competitive field. Nowadays, marketers need to be smarter, faster, and more organized than their competition. Tech tools can give them the edge they need.
Somewhat surprisingly, one of these tools is a VPN. Here are just some of how marketers can use VPNs to boost their business. So take a look at these perks and head to purchase the fastest VPN out there.
If you’re not familiar with VPNs, we suggest learning more about the VPN meaning before continuing with the rest of the article.
1. Understand your audience better
Digital marketers need to understand their audience. For that reason, it’s essential to put yourself in their shoes and see what they see.
Geo-restrictions can make certain content and ads invisible to your audience. With a VPN service, you can see exactly what those are.
By using a VPN, you can test out what your website or targeted search results look like from any location you want.
This will help you adapt your strategy for specific locations to see the digital environment from your customer’s perspective. This is especially important for local SEO, as it will allow you to instantly see the results in the different regions you are targeting.
After all, the content they see is directly connected with how they think and expect. Therefore, if you know what your audience is used to, you can make great campaigns.
This can help you with product research, SEO, understanding local trends, and so much more. It will also help you make better local SEO campaigns for your clients.
2. Check your competition
Because a VPN allows you to go local, you can also see what your competitor is doing. Specifically, you can see what strategy they use to target customers in specific locations.
You will see competitors organically just like your customers, which is a great feature. That’s especially true for local campaigns, whether you do SEO or run ads.
That also applies to YouTube campaigns. You can easily see which of your competitors run ads in which locations by masking your IP address with the help of a VPN.
And finally, the third way a VPN can help you check your competition is by simply masking your digital footprint.
That means that you will be able to do all your research on your competitors without leaving any digital footprint. That can help while you research your competition look for negative feedback or backlinks.
3. Outsmart reCAPTCHAs
As you may know, digital marketers are chronic browsers. In the course of your day, you might make thousands of unique searches.
For example, by using Google search queries multiple times in a day to check keywords. That activity usually gets you unwanted attention from Google or other services.
As a result, a message saying “unusual traffic from your computer network” may appear. Usually, they want to make sure that you are not a bot and make you compete the annoying CAPTCHA tests. This wastes your valuable time and attention.
Well, with a VPN, you can simply change between servers when the message appears! As a result, Google will see you as a new user and won’t bother you with re-CAPTCHAs.
These small tasks add up when you do a lot of keyword research.
4. Outplay Bandwidth and Data Throttling
You may or may not have noticed, but your internet provider will change your internet speed from time to time in a day.
This happens due to the lack of resources. When traffic surges, ISPs opt to process less data. That’s cheaper than upgrading to tech that can handle it.
By using a VPN, your data passes through a private network, which is less congested. That way, you won’t have to deal with bandwidth throttling.
Your ISP also won’t be able to do data throttling or slow your internet down based on what you are doing online. As a VPN encrypts your device’s internet traffic, your ISP won’t have the info they need to do that.
5. Protect valuable business data
The device you work on usually contains valuable business information you don’t want to compromise. Today, even private networks are not safe as they used to be, but public networks can be a nightmare.
In either case, it is smart to put an additional layer of protection to protect from malicious actors. Cybercrime is rising, and businesses need to be prepared for it.
A VPN will encrypt your entire network, and nobody will have access to any information you hold. Having one less thing to worry about helps you focus on what’s important – growing your business.
