25 Personal Trainer Websites: Examples for Inspiration
This page may contain links from our sponsors. Here’s how we make money.
Personal trainers are in high demand in the fitness industry right now. When potential clients are looking for a fitness mentor, they often take to the internet.
Having a website is crucial for building brand awareness. A well-designed personal trainer website can increase your client base and help your business grow organically.
A personal trainer website includes all the crucial info about your brand, services, and fitness program details. It should show the visitor your approach to training and give them a reason to choose you over another fitness business.
Create Your Own Personal Trainer Website: We recommend using Squarespace to build your site. We believe it’s the best option because of the selection of beautiful templates, ease of use, functionality, and affordability. Start a free trial and build your site with no commitment.
Showcase of Personal Trainer Websites
The following personal trainer website examples use memorable design elements and quality content to turn online users into clients. Use this list for inspiration when you are making your website. Take notes of elements and content you like and features to avoid on your site. Creating a website for your business can be a fun and beneficial way to show your personality.
InsideOut
Built with Squarespace
InsideOut is a personal trainer offering services like 1-1 and group fitness services from a private fitness studio. She also offers popular services like online training.
Her website features attractive colors and high-quality photography effects. The menu bar is minimal, with small white text. Increasing text size or adding a background for the menu could improve readability.
Wattage
Built with Squarespace
Wattage is a gym that offers physical therapy and personal training programs to aid people at any stage in their fitness journey. Their website features amazing content displayed with a memorable design.
Professional photography shows the fun of training with their fitness mentors on the home page. The top menu bar features social media icons and links to pages to view the cost of services or find their contact info.
Athletics & Aesthetics
Built with Squarespace
Athletics & Aesthetics is a fitness studio in Albuquerque, New Mexico. Their website features practical blog posts and quality photography.
They show links to their social media accounts on the footer and menu bar at the top of the page. Large pastel-colored action buttons highlight crucial information on the home page.
The site also features a contact page and individual pages for each service and the services cost.
Fulcrum Fitness
Built with Squarespace
Fulcrum Fitness offers personal training services and small-group training. Their website features a practical blog, a functional google map widget, and quality advertising video content.
The home page features a bright color palette with bold action buttons. The top menu bar has organized drop-down options and a large action button for prospective clients to start a conversation with a trainer.
Ultimate Performance
Built with WordPress
The next trainer website we have is Ultimate Performance. Their website shows potential clients how attainable a healthy lifestyle can be, no matter your starting point. The home page shows key elements with standout videos and text.
They present impactful client testimonials and transformational images on the client results page. The top menu bar includes navigation options for their blog, shop, and a bold red inquiry button.
ONE LDN
Built with Squarespace
ONE LDN is a modern fitness center in London. Their website features a simple design with a black-and-white color scheme.
Potential clients can submit their email addresses in the newsletter signup form at the page’s footer.
They show information about yoga classes and personal training services with the training drop-down in the top navigation bar.
Sandy Morvillo
Built with Squarespace
Sandy Morvillo is a personal trainer helping people take charge of their fitness goals. Her website uses bright colors to catch the attention of the visitor.
Her home page shows client success stories and photos that capture her fun approach to training.
The top menu bar features links to read her story or check out her online workouts. The train with me tab breaks down her services, like 1-1 training and her personal training packages.
Prestige Personal Fitness
Built with WordPress
The next personal training business we have offers services from yoga classes to virtual training courses. Prestige Personal Fitness uses its website to display glowing client testimonials and an easy-to-find price list.
The home page features a white background with standout red elements. Action buttons and widgets on the home page are engaging, with fun hover-over effects. The top menu bar shows shortcuts to learn about the brand or find all other crucial info.
IronGrind True Fitness
Built with Squarespace
IronGrind True Fitness in Texas focuses on creating a fun and inspiring atmosphere at its facility. Their website features memorable design elements, such as the bold red and black color palette.
The home page opens with a large header image and bold typography, inspiring you to pursue your fitness goals. Below the header are an interactive Google Map widget and a few blocks of information about the gym.
The menu features page shortcuts to learn more about fitness mentors and the cost of services and to read previous client testimonials.
Innovative Fitness
Built with WordPress
Innovative Fitness is the next personal training studio we have. Their website offers a quality visual experience. They feature large gallery-style sections and quality workout videos.
Video clips on the home page show what a fitness journey is like with their personal trainers.
The menu bar features social media links and a detailed drop-down style. Visitors can use this detailed drop-down menu to find price lists or read about their nutrition sessions or team training services.
For more web design inspiration, please see our showcases of coaching websites, consultant websites, and therapist websites.
Fast Lean Fit
Built with Squarespace
Fast Lean Fit stands out in the fitness industry with its well-designed website and bold approach to training.
Their website opens with a large professional photo that adds movement and interest. Stunning use of parallax scrolling features is shown as you browse the home page.
A mix of a white color scheme with dark-quality photos shows prospective clients that the business is modern and professional.
They also feature action buttons to sign up for a free consultation and fitness assessment. Features like this are bound to turn online users into clients that keep coming back.
Forge
Built with WordPress
The next online training & fitness nutrition coaching brand website we have is Forge. Forge is a reputable company, and they show that on their website. Their home page features lengthy video client testimonials that show viewers what to expect when training.
Potential customers can view the cost of services or learn about their plans from the home page with the bold content sections.
The sticky menu bar at the top of the page features links to read their recent blog posts or FAQs. We can find social media links and their fitness app info in the site footer.
Pro Vita Fitness
Built with Squarespace
Pro Vita Fitness in Nashville offers diet & nutrition coasting with meal plans and workout programs. Their website features a unique layout, with photos and sections broken into overlaying shapes.
Bold red and black on a white background create a pleasant contrast, drawing attention to the primary content.
We can find details like contact info and service cost using one of the many bold red action buttons or by using the top navigation menu.
Body Design by Brit
Built with Squarespace
Body Design by Brit works with female customers during pre and postnatal stages. The website opens with a full-bleed hero image and builds a connection with prospective clients.
She divided sections on the home page with full-width images and used parallax scrolling features.
Information about in-person or online training is on the home page or the services page of the menu. She lists client testimonials at the end of the page, just above the footer, with the newsletter signup form and social media links.
Lift
Built with WordPress
The next website we have on this list for inspiration is Lift. Their site opens with an engaging workout video, with effects that seem to jump out of the page. They offer group training at their gym, personal training sessions, and a quality blog about lifting.
Each page features eye-catching action buttons and social media links.
Previous happy clients leave glowing client testimonials at the bottom of the page, just above the footer. The footer also features contact and location information and a user-friendly newsletter signup.
Be Active By Jeremy
Built with Wix
Be Active By Jeremy is a personal trainer offering group and personal training services. His website features quality photography and content.
The home page showcases many advertising videos from his Instagram feed, showing his active lifestyle. Prospective clients can learn more about the services offered by finding contact info or filling out the short contact form in the footer.
Increasing the text on the home page could be a great way to keep viewers engaged.
Kayla Itsines
Built with Shopify
Kayla Itsines is a great example of a personal training website that displays crucial info notably. Her site’s home page features quality blog posts and engaging elements.
The full-bleed slideshow header includes attention-grabbing action buttons, urging the viewer to try a free trial of the online services.
She shows her fitness app on the home page using a bright pink color to highlight key elements.
Visitors can learn more about the price list and fitness club using the sticky top menu or the footer.
Scott Laidler
Built with WordPress
Scott Laidler is a popular online personal trainer and fitness coach. His website displays his prestigious previous clients and videos of client testimonials and reviews. This social proof shows the potential customer what to expect from his services.
The site features a white background with light grey elements, adding texture and interest. The menu has links to read his articles or learn more about his online training services.
He displays his social media links at the bottom of each page with icons that could be a little more visible.
Body Forge Fitness
Built with the Astra WordPress Theme
Body Forge Fitness offers strength and personal training packages to change your mind and body. Their website uses engaging photography and bright green color to catch prospective clients’ attention.
They display all crucial information in short, bite-sized elements that are great for a positive user experience.
We can find social media links displayed in the footer and the menu. To find what their services cost or for contact information, we can navigate to the top menu bar.
Corebody Pilates Plus
Built with Squarespace
Corebody Pilates Plus features professional photography and impressive elements. Their home page stars various light images with features that keep you involved.
They have a google map widget alongside their contact information for a good user experience for prospective clients.
We can find client testimonials and reviews using links found in the footer.
Aly Gray Fitness
Built with Wix
Aly Gray Fitness is a personal training business out of Santa Rosa Beach. Aly shows her bright and positive personality on her website with glowing client reviews and a pastel color palette.
Website videos and photography show potential customers the experience of working with her.
Her newsletter signup form is at the bottom of the page, visitors just enter their email address to sign up.
She displays her social media icons on the top menu, which is clearly visible.
Performance Training
Built with Webflow
The next trainer website example uses dark colors and professional workout videos to create a quality visual experience on their website.
Performance Training is a semi-private personal trainer gym in Houston. Their site shows potential clients how fitness mentors push you to your ultimate performance.
Prospective clients can fill out the contact form at the bottom of the page or use a link in the sticky top menu.
TS Fitness
Built with WordPress
TS Fitness is a personal training studio in New York, NY. Their website uses a mainly black-and-white color palette when high-quality photography.
Prospective clients can find information about services like advanced sports nutrition sessions and what those services cost.
We can find their social media links and another full menu in the site footer.
Potential customers can also find powerful fitness success stories and transformational images in the success stories option on the menu.
Shawn Phillips
Built with WordPress
Shawn Phillips is a personal trainer and nutrition coach in Los Angeles. His website opens with a fantastic hero image that has engaging movement.
The top menu includes links and drop-down options to navigate the site and see his practical blog or read about his fitness plans and what the services cost.
We find his social media links at the very bottom of the page. Placing social media links in an easy-to-spot place allows more visitors to interact with them.
KG Fitness
Built with Webflow
The last website we have on this list for inspiration is KG Fitness. This site features an attractive color scheme and a simple design.
Potential clients can view her price list or read reviews from previous happy clients displayed on the home page. We can find her contact information and fill out her contact form just above the site’s footer.
Her blog features articles about various fitness topics and can be found using the sticky navigation bar at the top of the page.
Final Thoughts on Personal Trainer Websites
Now that you have seen some of the best personal trainer website examples, I hope you can use them as inspiration when designing your own. Take notes on what websites have a memorable design and a positive user experience and why.
If you have amazing content that you want to share, use these sites as guidelines for the best way to share it. A high-quality website that has user-friendly elements can cause organic growth for your personal training brand. Have fun creating!
