25 of the Best Dental Websites
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The website is an essential asset for any dental practice. The best dental websites help prospective patients learn more about the doctors on staff and the services offered.
Since many people dread going to the dentist, and some have an outright fear, it’s critical that websites for dentists help visitors feel comfortable with the provider and the patient experience.
In this article, we’ll cover the characteristics of good dentist websites, and we’ll also provide a showcase of well-designed sites that can serve as inspiration.
Elements of Effective Dental Websites
- Call to Action. The website’s primary purpose is to encourage visitors to book an appointment. As you’ll see in the showcase below, effective websites prompt visitors to call the office or book an appointment online.
- Easy-to-Find Contact Information. Website visitors should be able to quickly and easily find the office’s address, phone number, and an email address or contact form.
- Welcoming Photography and Imagery. A website’s photos can help visitors feel more comfortable or build a personal connection. Staff and team photos and lifestyle photos taken in the office can be effective.
- Service Details. Not every provided offers the same services. The specific services should be listed, and details are preferable.
- Reviews and Testimonials. One of the most effective ways to turn website visitors into new patients is through positive reviews or testimonials. You can link to profiles on Google, Facebook, or Yelp, or post testimonials directly on the site.
Dental Websites Showcase
The websites showcased here can serve as inspiration. If you’re creating a site for your business or for a client, browse through the sites featured here are see what ideas they give you for your project.
Radiance Artistic Dental & Wellness
Built with Squarespace
Colorado-based Radiance Artistic Dental & Wellness’s homepage features a beautiful landscape photo, which is appropriate given its location in the Rocky Mountains. The call-to-action button encouraging visitors to make and appointment is front and center on the homepage, and there’s also another “appointment” button in the site’s header.
The website design features a pleasant green color palette, beautiful typography, and excellent balance with plenty of whitespace. Just below the fold on the homepage, visitors see the excellent five-star rating, with a link to reviews on Google, and a link to a testimonials page on the site.
Going along with the nature-inspired theme of the website, there’s a “green initiative” link in the header. This link leads to a page detailing the company’s commitment to environmentally-friendly practices.
IQ Dentistry
Built with Squarespace
The website of IQ Dentistry uses a calming white and light blue color scheme. The “request appointment” CTA button is easy to find, which is helpful for new and existing patients.
IQ Dentistry’s header navigation menu includes the links you’d expect to find, like “meet us”, “services”, and “contact”. It also includes a “reviews” link. The Reviews page links out to the business’s profiles on Google and Facebook. This makes it easy for potential clients to see what others have said. Some select five-star reviews from actual patients are also posted directly on the page.
Yunbelievable Smiles
Built with Webflow
The Yunbelievable Smiles website is beautifully-designed. The homepage features a large photo of Dr. Yun and his family, with parallax scrolling effects. One of the CTA buttons on top of the photo promotes a “$99 new patient special,” which is an excellent way to attract new patients through marketing.
This site is more extensive than the average dentist website. For example, the “services” link in the dropdown navigation menu opens up and lists ten different services. Those ten links lead to pages with dedicated content about the specific service.
On the About page, if you hover over the photos, some show an alternate playful version of the photo. This helps showcase Dr. Yun and his staff’s personalities, making the dental office feel like a fun place to visit.
Freedom Family Dental
Like Yunbelievable Smiles, Freedom Family Dental also has extensive information on its website. There’s a dedicated page for each specific service, as well as pages for general services like family dentistry and cosmetic dentistry.
Visitors will find it easy to schedule an appointment thanks to the “appointments” link in the header, the “book online” button in the header, and other calls to action throughout the site.
This site uses a floating widget to showcase the business’s five-star review average on Google. Visitors can click the widget to see recent reviews.
Elegant Dentistry
Built with WordPress
If you’re looking for an example that breaks the mold of the typical dental website design, you’ll appreciate this one. You’ll find several full-screen black and white photos on the homepage, starting with a photo of Dr. Barnes. Gold is used as an accent color throughout the site to draw attention to important elements.
Clicking on the hamburger icon in the header opens up the menu, which includes links to the pages you’d expect to find. The header includes Facebook and Yelp icons, and the business’s Facebook page is active.
Dental Care Seattle
Built with Squarespace
Dental Care Seattle uses a full-width background image on the homepage, and a CTA button for scheduling an appointment. On a desktop, the header’s navigation menu is split into a left and a right side. The full navigation menu opens with a hamburger icon if you’re on a mobile device.
The office phone number is listed on a button in the header that leads to the contact page. New patients can access forms that can be filled out online, and current patients can make payments.
Kingstowne Dental Specialists
Built with Webflow
The homepage of Kingstowne Dental Specialists uses a full-screen background video, overlaid with two calls to action. The “schedule online” button in the header allows new and existing patients to view openings and schedule appointments. This is different from many sites that simply provide a contact form requesting an appointment.
You’ll find many photos of Dr. Robert Marzban, Dr. Courtney Marzban, and their staff throughout the site. As a prospective patient, you’re likely to feel more comfortable going to a friendly place, and the site does an excellent job of making a personal connection.
Like some of the other sites covered above, this one has a lot of content. The “pediatrics” and “orthodontics” links in the header open up with several secondary pages in the dropdown menu.
Lakeshore Dental Studios
Built with Webflow
Lakeshore Dental Studios also uses a full-width background video on the homepage. There’s an orange “book now” button that lays on top of the video. This button leads to a page where new and existing patients can find availability and book an appointment. This is also accessible through the “book now” button in the header, which appears on every page.
Lower on the homepage, you’ll find a link to a promo video that opens a full-screen video player. The homepage also includes some of the five-star reviews patients have left on Google, although the reviews are not displayed as prominently as on some of the sites mentioned above.
The Dentist Group
Built with Squarespace
The website of The Dentist Group features a pleasing blue color scheme and several large photos. Photos of the dentists and links to their full profiles are located just below the fold.
From a marketing perspective, one of the most noteworthy design elements is the orange header bar that offers a free orthodontic consultation. The bright color makes the offer stand out, and the offer helps to attract more new patients.
New patients and existing patients can check availability and book an appointment online. The header button makes this convenient feature easy to find.
Sea of Smiles
Built with Webflow
Sea of Smiles, a pediatric dental practice, uses a more youthful approach. The design has some sea and beach-themed elements, including the blue color scheme and illustrations of fish and palm trees. Wavy section dividers also add a fun touch to the design.
Instead of using a call to action “book appointment” or something similar, Sea of Smiles uses a more creative CTA button with the text “climb aboard.”
The practice has four different locations, and details of the dental offices can be found in the dropdown menu.
Beverly Hills Dentistry
Built with WordPress
Beverly Hills Dentistry uses a full-screen background video on its homepage. You may notice several subtle scrolling animation effects as you move down the page.
The business phone number is listed prominently, encouraging website visitors to call and schedule an appointment. The phone number is listed in the header and on a button overlaying the video on the homepage.
One of the navigation menu links leads to a gallery page that shows photos from past clients. The before and after photos can be viewed through a slider that the user can adjust to see the difference.
Dr. Laurence Rifkin
Built with Squarespace
The website of Dr. Laurence Rifkin uses a very clean layout that features text and images with no unnecessary elements. A large promo video is available below the fold. This is a very long homepage that includes information on services offered, Dr. Rifkin’s bio, details on the process, office photos, and more.
You can find links to before and after photos, patient reviews, and media and press mentions from the header navigation menu. One interesting fact from the media and press page is that Dr. Rifkin worked with actor Ed Helms for his missing tooth in “The Hangover.”
Project Dental
Built with Divi
Project Dental has a very unique design with a colorful illustration on the homepage. This definitely stands out from other dental websites. Lower on the homepage, you’ll find information on Dr. Jang, testimonials from real patients, insurance information, and details on the services offered.
The navigation menu is simple, with only three top-level links plus a CTA button. The button allows new and current patients to check availability and book appointments.
Deakin Dental
Built with WordPress
Deakin Dental’s site features a color scheme that stands out from most of the others on this list. The bold color choices provide visitors with a memorable experience. The call-to-action button leads to a contact form that patients or potential patients can fill out. Scrolling down the page opens up different text sections on the left side of the screen.
The navigation menu is simple, with only four links included. The “our practice” page includes details on services offered, and the “for patients” page includes important details like links to forms.
North Beach Dental Website
Built with Squarespace
North Beach Dental Care uses a large background image from their office on the homepage. Photos of the team and office, as well as a promo video, are located below the fold.
This is a fairly simple website that doesn’t have a lot of content and tons of pages. This could be a good example if you’re looking to create a small site for a dental practice. The “new patients” page provides forms and a link to schedule an appointment online.
Dr. Rossinski Dental Health
Built with Wix
Dr. Rossinski’s homepage includes several large photos and parallax scrolling effects. A list of services is located below the fold on the homepage and in a dropdown from the navigation menu. More details on each service are available on the dedicated pages.
One of the ways this practice stands out is by offering holistic dentistry. The website includes plenty of information on the specific details of what’s involved.
The “book online” button in the header allows visitors to schedule an appointment through Zocdoc.
Great White Smiles
The website design of Great White Smiles uses a clean approach with ample whitespace. It’s mostly a gray website, but there are several splashes of color throughout the design.
You’ll find a few client testimonials below the fold on the homepage. The testimonials also include a small photo of the patient, which is rare for a dental or medical website.
Subtle animation effects move elements into place as you scroll down the page.
For more web design inspiration, see our showcases of medical & healthcare websites, chiropractor websites, and therapist websites.
Lotus Family Dental
Built with WordPress
The homepage of Lotus Family Dental includes several photos and some scrolling effects. Some photos appear in black and white until you hover over them. You’ll find a link to Google reviews of the practice lower on the homepage.
This is a fairly large site that includes pages for 13 different services or treatments provided. Visitors can also schedule an appointment online.
Grand Street Dental
Built with WordPress
Grand Street Dental uses a very different design from the average dentist’s website. Below the fold, you’ll find press mentions from publications like Forbes, Esquire, and many others. You’ll also find a large photo of Dr. Plotnick and essential information on the service provided.
The navigation menu includes a link to a “before and after” page with photos from past patients. There’s also a link to an Instagram page with more than 10,000 followers (pretty impressive for a dental practice!).
Lake Bluff Dental
Built with Webflow
Lake Bluff Dental uses a full-screen landscape photo as a background for the homepage. Lower on the homepage you’ll find a few photos from the office, plus a brief bio of Dr. Griffin. Patient reviews from Google are displayed in a slider that allows the visitor to scroll.
The office location, hours, and phone number are available in the website header, so they can be seen from any page on the site.
The “restorative services” link in the menu opens up a dropdown with pages for several different services. These pages include extensive information about the specific service, photos, and illustrations.
Precision Dental
Built with Webflow
Precision Dental’s homepage features a full-screen background video. But possibly the most interesting aspect of this site is the widget in the lower right corner that says, “Have a question? Get a free video from the doctor.” Visitors can reach out with questions and get a personalized response. Your Virtual Consult powers this functionality.
The website’s header also includes a CTA button for a free virtual consultation. There’s also a CTA button to schedule an appointment online.
Jackson Family Dental
Built with Divi
Jackson Family Dental’s homepage features a large background video with a button for scheduling an appointment. Below the fold, you’ll find a photo of Dr. Jackson and his family. The homepage also includes details on the technology used and the services provided.
The navigation menu includes only two top-level links, plus a button to schedule an appointment. However, the “services” link in the header has two levels of dropdowns to provide details on all of the services offered.
Seattle Dental Co
Built with Webflow
The website of Seattle Dental Co is clean and minimalistic. The homepage includes a small amount of text, some photos, client testimonials, office hours, and a map. There’s also a call-to-action with a button to book an appointment.
The site’s navigation menu is hidden until you click on the icon. The menu includes five top-level links, but the “services” link opens several dropdown options. There’s a page with detailed information on every type of service provided.
Swish Dental
Built with Webflow
Swish Dental’s website is not your typical dentist website. It has a very friendly and welcoming feel from details like the color scheme, staff photos, and fun facts about each of the doctors on staff.
The “get $25” link in the header is an interesting marketing approach. Click on the link to see the details of a $25 referral bonus.
As a multi-location dentistry practice, Swish Dental helps patients by providing a page for each of the dentist offices. These pages include office hours and location, details of the team that serves that specific location, and the option to book an appointment.
Zen Dental Studio
Built with Webflow
Zen Dental Studio’s website uses a clean and minimalist style. The brown color scheme is unusual for a dental website but helps to make the site memorable.
The minimalist design helps the calls to action (“book now” buttons) stand out. The site includes some nice animations as you scroll down the page.
Building Your Own Dental Website
You can take a few different approaches to build a dental website for your business (or for a client). Of course, a custom design is always an option, but the cost may or may not fit within the budget.
Plenty of templates and website builders make it easy for anyone to create a beautiful, effective dental practice website. Squarespace is our top recommendation because it’s simple to use, and you can easily create a professional website.
Below, you’ll find a few templates you can use to create your site quickly. These templates were created specifically for dentists, but of course, you can use other templates as well, if you prefer. Here are links to preview the templates from a few of our favorite website builders:
Keene Dental – Squarespace Template
Lambert Dental – Zyro Template
We Smile – Wix Template
Reed Clinic – Wix Template
Next Steps
Now that you’ve seen some examples of excellent dental websites and templates for creating your own, it’s time to get started. Find a template you like, and you could have a beautiful new website for your business in no time.
