Marketing Agency Websites: Examples for Your Design Inspiration

The purpose of a website is to give potential clients the first impression of a business. A well-designed website makes sure their first impression is a positive one. This is especially true for marketing agency websites!

Marketing agencies are creative powerhouses that help businesses achieve their goals through advertising, digital design, brand development, and more. It only makes sense that a good creative agency will have a website that looks sharp, is on-brand, and offers current and prospective clients a user-friendly and immersive experience.

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Marketing Agency Websites

Effective marketing agency websites provide a solid user experience, attract ideal clients, showcase the very best of what the agency has accomplished, and demonstrate what the agency can do for potential clients.

The beautiful websites below accomplish all of these goals. We’ll highlight what makes them the best so you can apply some of the same principles when you design your website. Read on and be inspired!

Mekanism

Mekanism’s website uses small interactive features to enhance the site’s usability and point users to the most important information. These features also add to the overall modern style of the website too.

For example, when we click on the header at the top of the page, the words change color and become underlined in pink and blue. This not only allows us to see where the clickable links are on the header, but it also adds a cool visual effect to the site as a whole.

Favoured

Websites for design agencies often use strong design elements on their website to give visitors a first glimpse at their design capabilities and showcase that they truly are experts in their field. Favoured is no different. Their site is covered in bright colors that grab our attention.

We see this immediately on the gradient-colored background on the home page. Along with the bold background (that subtly changes colors), the background also features animated floating hearts. Adding changing colors and animated elements like this will give any website a cool, modern look.

WebFX

Many marketing agency sites offer a way for prospective clients to request a quote or an estimate for their services. WebFX offers a unique project quote calculator. It’s an excellent example of how you can make it simple for people to see how much your service may cost them.

If you go to the top header of the page and open the dropdown menu under “UX & Interactive,” then click on UX Website Design (located in the first column of the menu), you’ll arrive at the page designated for their UX web design services. Then, scroll down, and you’ll see their Project Quote Calculator. Using the sliders, you can adjust the specifics of your project. Then, click the See Pricing button at the bottom of the calculator, and you’ll see your free instant estimate!

Adding interactive elements to your site will allow visitors to enjoy an easy user experience. They can easily view an estimate tailored to their unique needs without reaching out for a quote and waiting for a representative to contact them. It’s both convenient and helpful for website visitors. And if a website visitor decides to reach out for an exact quote, your team can focus more on customers who are ready to sign on with your agency.

Nightingale

Nightingale’s website has a super futuristic, high-tech vibe thanks to its responsive design. The home page opens up with an animated background that moves as we move our mouse across the screen. This is a cool effect to consider implementing if you want your site to really stand out above the rest!

As we scroll down the screen, we also see that each home page section offers call-to-action buttons that prompt us to do something. For example, in the “Our Work” section, we see a short summary of a recent project and a pink rectangle button that says “View All Projects.” Including prompts like this makes it more likely that website visitors will stay on your website and further interact with it.

Feed

Feed is a great website to take inspiration from if you want your site to focus on strong visual designs. The home page features beautiful images, simple background colors, and bold text for a clean overall look.

As you scroll down the page, you’ll see a list of services arranged in squares that turn green when you move the mouse over them. Using visual elements like this throughout your website not only adds to the website’s clean design — it also lets the user know what images are clickable links, which is helpful from a usability perspective.

NoGood

One major goal for digital marketing agencies is to demonstrate that their marketing strategies have been effective for clients in the past.

A good example of this is on the Content Marketing page of NoGood’s website. If you go to “Services” on the top header, click on the dropdown menu, then click “Content Marketing,” we’ll land on the page designated for their content creation services. When you scroll down the page, we’ll see a list of top clients that are leading brands, and a little further down, we see specific numbers for those clients.

Proven results are a major factor clients consider when choosing an agency. Showing website visitors quantitative results like this is a great way to establish trust with possible clients — people love numbers!

Growthcurve

The fancy animations on GrowtheCurve’s website really add to the site’s overall creative brand design. On the home page, we see a rotating circular slogan and purple bars that grow taller and then shrink shorter. This emphasizes the brand’s theme of growth.

Implementing small animations like this on your site, especially on the home page, adds a very modern look and suggests that the agency is tech-savvy — a good thing for any marketing agency!

97th Floor

97th floor is a digital agency based in the United States, and their website is a great reference if you need inspiration for a digital marketing agency website.  If you scroll all the way to the bottom of the site, you’ll notice they have two addresses listed, one for their office in San Francisco and another in Utah.

Obviously, an agency website needs basic contact information, like an address, but we especially like that they include photos of landmarks associated with each office location. For example, we see a photo of the Golden Gate Bridge on top of the San Francisco address and a photo of the rock arches for the Utah location.

Adding in a small location-specific detail like this when listing an office address is a fun way to add a personal touch, especially if your office happens to be located in a well-known area.

Neuelane

On the home page of this website, the first thing we see is a statement telling us what exactly Neuelane is and what they do. Sharing this information right off the bat makes it easy for customers to know what the agency does, and it helps to create a strong unified identity of the agency’s brand. Establishing a strong brand in this way is an effective way to build brand recognition and familiarity between your agency and your website’s audience.

This website design also relies on bold colours that grab our attention and create a modern look for the site overall. Each section of the site is designated with a specific color, making it easy to know when we’ve landed on a different page and topic. (For example, when we navigate to the pop-out menu in the top right corner band move our mouse over each heading, different colors strike through the header.)

Daly

Daly’s site also uses a colorful, bold design to makes it pop. They also use different colored backgrounds to differentiate between pages of the site.

Navigating the site is also very simple because we can either scroll down the page or, if we’re looking for a specific topic, choose an option from the menu on the home page, and navigate straight to the information we need. This web layout is ideal for visitors who are either casually browsing the site or looking for specific information.

Reform Digital

This website perfectly combines a creative design with a usable design that’s simple and easy to navigate. The home page opens up with images and text floating in, which is both modern and visually appealing.

The tiny bouncing dot at the bottom center of the page prompts us to continue scrolling. This tiny but effective feature of Reform Digital’s site makes us want to stay on the site and continue reading what’s next, something you’ll likely want your web visitors to do too.

As we scroll, we see that the entire website is filled with interesting graphic design elements that move seamlessly with the page. For example, the expanding circle graphics we see on the “We Build Websites” section of the home page reels us in and guides us through the information on this section of the site. An innovative design like this will pull readers in and make them want to stay on your site to continue reading.

KlientBoost

KlientBoost has a website that follows a more traditional design. Traditional designs can still be powerful because they tend to be more straightforward to navigate.

Users typically expect some version of a header or menu on the home page, so the pop-out menu on the top right corner of the site is an effective way for users to easily know how to access the rest of the site. The drop-down headers within the main pop-out menu keep the pages neat, tidy, and easy to use.

Crowd

If you want to add interest to your home page, consider embedding a promotional video into the layout like Crowd did. This lets your audience know what your agency does and showcases some of your agency’s work and clients, giving visitors a positive first impression.

The strategic design of their website also makes contacting the agency extremely easy by placing a bright orange button that reads “Speak To Us” and spans the entire bottom length of the page.

Using bold prompts like this creates a simple user experience for website visitors and will make it more likely that potential customers will reach out.

Brave Cat Digital

Every marketing website needs a page dedicated to showcasing the agency’s services. The services page on Brave Cat Digital’s website is a fantastic example of a well-organized service page that keeps the reader from becoming overwhelmed by all of the information on the page.

To navigate to the services page, click on the pop-out menu at the top right corner of the website. You’ll first notice that their digital marketing services are divided into three categories: web development, design, and marketing.

Each service category is numbered, so we know when each section begins and ends. On the right of each service category, you’ll see a list of services that fall under the respective service category. This is an effective way to save space on the web page while keeping all of the information organized. Consider a similar layout if you offer services that can be organized by category.

Power Digital Marketing

Another way to organize your services page is by categorizing them into themes of what the purpose is for each service.

On the services page for Power Digital (which can be accessed by clicking on the pop-out header in the top right corner and then opening the “About” heading), we see that every service is sorted out into one of three areas.

The first area, the top of the “funnel,” is services like SEO services and prospecting designed to attract audiences and build brand awareness. The second area comprises services like social media services and branded search, which are supposed to help identify leads and build a connection with them. The final area consists of services like social ads and email marketing designed to convert leads to customers and generate growth.

Organizing the services by what they accomplish can help potential clients identify their own goals and clearly demonstrates what your agency will do to help meet those objectives.

Lilo Social

Color branding effectively makes a website stand out, especially if the marketing agency has specific company colors. Lilo Social’s website sticks to an orange and cream-white color palette, making their brand distinguishable from the rest and making the site cohesive.

It may sound obvious, but consider using brand colors to create a well-rounded and consistent look for your agency’s website.

Single Grain

Many marketing agency sites have a content library that keeps clients and potential clients updated on current industry trends and recent projects and achievements the agency has made.

Single Grain’s content library (which you can find by clicking on the pop-out header in the top right corner) consists of a blog, YouTube channel, and podcast. Including resources like this not only helps keep visitors up to date on important information but also demonstrates to them that your agency is up to date with what’s happening in the industry. Viewers should see your agency as an industry expert, and resources will help accomplish that.

Parrot Creative

One aspect of any website that often gets overlooked, but is an important element, is the website’s footer. The footer is where visitors will likely go if they cannot find what they’re looking for in the main headings of your site.

If you scroll all the way to the bottom of the home page of Parrot Creative’s site, you’ll see their footer header contains their contact information, a list of pages, and links to their social media pages. Creating a custom footer with important information and links will ensure visitors can truly find what they’re looking for.

Web Windows

We’ve covered website colors, layouts, and page organization, but another way to top off a good web design is by adding custom illustrations to accentuate the information throughout each page.

If you scroll down the home page of Web Windows’ site, you’ll notice different illustrations like animated charts and graphs. Keep scrolling, and you’ll see a list of services, each service marked by a tiny coordinated illustration.

Small details like this make a big impact on the overall design of a website. Think of them as finishing touches that add a little character to your website.

Farsiight

Farsiight is a digital agency that specifically services online businesses. Their website is a great example to reference if your agency works for a specific vertical or customer group.

As soon as we land on the home page, we see a statement explaining that Farsiight offers marketing services for online businesses. Establishing the niche your agency serves from the start like this is especially important because it will help you attract the right kind of prospective clients you need.

Moddit

The home page of Moddit’s site has a full photo background that transforms into a full-screen video background when you scroll down. As you continue scrolling, you’ll see that each page below features a big high-quality photo.

The photos do a great job of breaking up text, so the reader isn’t left with a super text-heavy page, and the photos add interest to the design while showcasing the agency staff and office to the viewer.

Spice

Spice has fun, quirky animations sprinkles throughout their site that create a colorful illustrated look and guide the reader seamlessly down the page. Consider adding similar elements to your website if you feel creative!

Studio Vi

Studio Vi uses a combination of full-page videos, custom illustrations, animations, and floating transitions to create a modern aesthetic for their site. Simply click around and get inspired for your agency’s website!

Disolife

Disolife organizes most of its website’s pages into two or three-column sections.

For example, if we scroll down the home page, we see the Digital Services section is organized into a two-column section that outlines all of their services. This is a good way to keep this information organized.

We also like how each box pops out when the mouse moves over them. This makes it easy for readers to focus on the information they need most.

10XROI

10XROI uses similar two and three-column sections throughout their site as well, specifically on the blog and portfolio pages. Again, this is an effective way to keep pages with a lot of information neatly organized and easy to read.

You’ll notice their site also has a chat feature that pops up at the bottom right corner of the home page. This makes it easy to contact customer service, which points possible leads directly their way.

Final Thoughts on Marketing Agency Websites

Effective agency website designs consider their audience and their audience’s needs to effectively attract the right clients and establish a reputation of trust with them.

The examples of marketing agency websites above stand out for their overall design and usability, and navigability. They use calls to action, chat features, custom footers, and other elements to create a seamless user experience. By using the same strategies in your website, you’ll be sure to have a successful site that stands out with the best of them!